Active Rights Management Limited : ARM Experts

Stephen Townley: Over 25 years' experience in international sports business – Founding Partner of Townleys Solicitors – Member of the panel of arbitrators for the Court of Arbitration for sport in Lausanne, Switzerland – Fellow of the Chartered Institute of Arbitrators – Member of the Board of the Sports Lawyers Association (US) – Acting President of the International Academy of Sports Law Practitioners and Executives – Director of World Sport Football – Non Executive Director IMS the marketing arm of UK motor sports – Honorary legal advisor to the General Association of International Sports Federations - Caroline Townley: Co-founder and Managing Director of arm – expertise in developing new workable licensing solutions – substantial knowledge in complex IT, communications, knowledge based systems – marketing experience with Unilever and EDS in their international divisions – publisher of a consumer magazine and TV presenter– extensive experience in sports and commercial consultancy -

Formed in 1998, by Stephen and Caroline Townley, ARM has become the foundation for a network of several specialist businesses as well as becoming a leading force in developing new business models to assist sports gain advantage from the changes in the sports landscape.

Our management team features some of the best qualified and experienced market leaders.

Stephen Townley - our leader and mentor, known by many as the man behind creating a sports law industry, he began his career with the West Nally Group in the 70s just in time to create the sponsorship models for major events like the Olympic Games, FIFA World Cup and IAAF World Championships. In the 80s he created Townleys which went on to be the largest niche sports law practice in the world. By the mid 90s, Stephen was already involved with undertaking major media rights deal negotiations on behalf of clients and by the end of that decade this role evolved into ARM, providing deal making expertise and a full range of commercial advice to clients the world over. This decade has seen him move increasingly into the financing of sport and now into the next exciting development of providing professional services across country borders as sport goes truly global.

Caroline Townley - provides the creative energy and the sports marketing, technology and media drive behind ARM as well as being the devoted wife of our leader for even longer than Stephen has been in sports. Caroline takes the reins on the innovation projects for arm. She recognises the opportunities presented by the challenges facing sport. She has helped sports take more direct control of the commercialization of their rights, created the NetResult business which helps sport protect its rights online and now is at the forefront of helping sport to capture its most valuable asset – its fan and participant base especially the young. She has championed improvements in legislation to protect sport and created new commercial models to generate income. Her passion for her work is awesome and explains her track record in identifying ground breaking solutions.

Annabel Pennefather-Dillon - Winner of the IOC Women and Sport Trophy 2005 for the Asian Continent, VP International Hockey Federation, VP Singapore National Olympic Council, President Singapore Hockey Federation, Member Olympic Council of Asia Sport for All Committee, Technical official at the highest level for Olympic Games and Hockey World Cups, Singapore Sports Council member for 8 years, Chef de Mission for Singapore contingent for the Athens Olympic Games and for the Doha Asian Games. Annabel is a highly experienced lawyer and sports administrator who has a real passion for furthering the cause of sport in Asia. She practiced law in Singapore for more than 25 years specializing in property law, international business transactions and more recently sports law. Annabel is a key member of the ARM team as we work with our clients in governments, venues, major events and federations to build sustainable participation, youth and elite programmes in Asia.